Maybe you don’t want a two-fold brochure…

Sometimes clients come to us with an idea of what they want. Sometimes we agree that what they have in mind makes sense. And sometimes we don’t. For example, more than one client has walked through our doors thinking they need a two-fold brochure. Now that marketing warhorse is popular for a reason, but when financial advisor Paul Santucci told us his counsel is always tailored to the client, we suggested a piece that was less generic, less common, less off-the-shelf, and more like his services. Instead of a two-fold brochure, why not a storybook?