Who do customers think you are?

When people hear your company’s name, what do they think? Is it what you want them to think? If not, it may be time to revisit your branding. That involves examining everything from your logo, website, and social feeds to how your team answers the phone. The Rhode Island Textile Innovation Network (RITIN) turned to us to correct perceptions about its brand two years after its founding. Turns out there was little awareness of the organization, but when people heard the word “textiles,” scenes of dusty factories from a century ago immediately came to mind. Below is the presentation that we made to the RITIN leadership team, and you can visit the website we developed for them here.