Everything’s changed, nothing’s changed

Think about how you work, travel, order take-out, or interact with your friends. Thanks to technology, you’re doing things differently than you did a couple years ago. Or even last month.

The digital age has revolutionized advertising, as well. From messaging to media to metrics (and everything in between), technology has re-written the book on how to engage prospects and customers, with Facebook, Google, and YouTube leading the way.

At the same time, marketing fundamentals – embodied in the five questions we explore with every client – still apply:

• Who are you talking to?
• What do you want them to do?
• Why should they do it?
• Why should they choose you instead of your competitors?
• What’s the best way to reach them?

We help our clients answer these questions and then create compelling communications to connect them with their audience.