Web content vs. brochure copy

Web and print content are definitely different animals. Think of it this way: your product brochure is a college professor lecturing and your Web site is the Friday morning discussion group that he sits in on. Find out more…


Branding 101

Ranchers brand their livestock with a mark to distinguish them from other cattle. Marketers brand their products and communications for the same reason, and graphic design is their hot iron. Now for the ten-thousand-dollar question: does a brand identity have to cost ten thousand dollars?

Annual reports are high-profile (and often high-pressure) projects. What can you do to make sure the process goes smoothly for your company? Check out our Five Keys to Successful Annuals.

Adding podcasts to your
communications

In May 2006, Arbitron reported that 27 million Americans (or 11% of the national population) had listened to a podcast. There’s no doubt more people are listening today. Do podcasts have a place in your communications program? And what are they, anyway?